White & Partners is a leading real estate investment and advisory firm in Australasia. A brand refresh allowed a pivot in visual tone — modern, fresh yet established.
The new logo, encapsulated in a square, brings consistency with the White Family Group of companies.
A colour palette in a variety of blues and greys settle the branding for this deep-rooted family business to exude stability, security, and trustworthiness. The new typeface strikes the perfect balance of traditional and modernity across all collateral.