The rich brown colour palette, complemented by warm gold foil, evokes a sense of earthiness, warmth and authenticity. The brand identity captures the elegance and harmony of Ellis Residences, where thoughtful design meets a deep connection to its surroundings.

Rooted in the heritage of St Ives, believed to honour Isaac Ellis Ives MP from 1885 - the name “Ellis Residences” conveys dignity, stability and a sense of belonging. This brand story extends across the naming, visual identity and marketing collateral, reinforcing a sophisticated and community-focused offering.